CLIENT: McKellar McGowan Development
PROJECT: Carlyle Carlsbad Village
DATE: July 2020
BRAND STATEMENT: Ultimate Perfection. Captivating Lifestyle.
Prior to the onset of the CV19 pandemic, Carlyle Carlsbad Village sales were slow and needed a boost. Within 60 days the project was re-branded with new strategies, directed photo shoots completed for new content and quality imagery in the advertising. Online tools; website, online ads were re-designed. New advertising messaging and mediums, print and digital – realigning a marketing budget with new marketing tools inlcuding a branded golf cart for homebuyer tours to experience the Carlsbad Village downtown lifestyle were implemented.
Outcome: Successful, safe Grand Opening adhering to all health protocols for more than 52 group tours (100 + individuals). 1 direct sale from the Grand Opening – Overall sales increased from 8 to 19 in 60 days timeframe.
Socially Distant Grand Opening
Rebranding & Marketing
2738 Madison Street
Carlsbad, CA 92008
760.434.0094 | Info@DiDioAssoc.com