About Us


We are a small group with lots of experience in design, strategy, writing, analyzing, building positive impressions, and marketing. We like to think, love to create with purpose. The result - we grow your brand awareness.

Utilizing our expertise, we define the delicate balance between creativity, imagination, and purpose. We pride ourselves in not being just another “expert”, but a partner in your marketing success stories. Our strength is in our ability to create a meaningful discussion with your audience.

Our History

It’s pretty simple. In 1988, Angela DiDio left her public relations job to start a small creative shop. That collection of talent became a boutique group of marketing professionals. Today, we made the conscious decision to stay a boutique shop so we could be a marketing partner that isn’t confined by conventional thinking, can pivot quickly, and serve clients who appreciate our business style.

We provide intelligent insights, industry expertise and innovative thinking to deliver accurate, trusted, sustainable marketing strategies. Our edge in the competitive marketplace is our passion for the work we do, and those we do it for.

Your Team

Angela DiDio


Driven by a passion for innovation in design and critical thinking. With 30+ years of experience Angela offers expertise in the development industry. Her award-winning marketing strategies are the result of her collaborative methods, engaging talented professionals to create innovative, sustainable marketing solutions with purpose.

“It is the combined force of marketing elements focused on a common goal. Being open and inspired by new ideas and developing them into a cohesive vision, that allows us all to exceed our expectations.”

With a personalized approach to marketing, her passion for innovation in designing new marketing approaches and critical thinking. Her expertise lies primarily in the development industry and its’ related professions which have led her to retail and professional organizations who are seeking design driven marketing projects.

By staying true to her belief in collaboration in the highly competitive professional marketing community, she is committed to finding innovative and sustainable marketing solutions with purpose for her clients.

Angela on steps with bag
photo of man holding camera

Brian Gerry

Digital Marketing Specialist

A "functioning perfectionist", Brian brings more than two decades of working in digital marketing for top brands and publicly traded companies. First as a photographer and digital illustrator, then supervisor, project manager, paid media manager, creative director and producer.

His experience includes directing the creation, user-experience and management of websites with traffic in the millions of yearly visitors. Now, all that experience is leveraged for our great clients, helping them get more out of their online marketing.

Lucia Lento


A valued graphic design partner, Lucia adds a refreshing but practical approach to each project. Her strengths lie in her ability to elevate each project beyond the expectations of the client and her ability to use her graphic design knowledge to best represent the client’s needs.

Her sense of styling and her expertise in packaging, displays and photo re-touching offers each client a fresh perspective with a three-dimensional approach to each project whether that be a brochure, advertisement, or promotional invitation.

Lucia boots
April's work shoes

April Enriquez

Social Media

April activates her clients’ public relations, social media, and events efforts, to connect with targeted media, influencer's, and the public. Her leadership in the social media online “space” enables her to interface with “influencer's” and industry leaders nationwide to create authentic experiences. By writing better content she attracts better audiences, regardless of screen size or character count. She is dedicated to helping homebuilders become champions of smart, healthy, and happy living throughout Southern California.

Pam O'Malley CMP, CSP

Digital Marketing & Technology Home Sales Specialist

Pam is driven helping a company or team succeed by setting goals! By establishing a collaborative atmosphere, her natural energy and motivation provides front line performance leaders and customers with a voice that is heard above the noise of constant digital clutter.

Bridging the gap between sales and client needs by “listening” to their independent goals, her skills enable each team member to pivot and thrive during necessary company changes – achieving growth through positive transformations.

Her analytical and inquisitive nature (she started her career as a Fraud Investigator) keeps her engaged in understanding better the needs of each client. She is a passionate storyteller that values innovation and open communication with an unmatched enthusiasm.

The popular acceptance of the digital advertising industry has changed the home sales industry; the way we find and gather leads, the demographical research that is at our fingertips, changing the nature of creating a true sense of belonging for homebuyers. By employing her exceptional communication skills, Pam has developed sound sales strategies that have made her successful in each sales challenge she addresses.

Pam has dedicated the last 16+ years as a strategic Sales and Marketing leader selling digital marketing and technology solutions within the new home building industry as both a sales representative and the West Coast Sales Manager. She is a licensed realtor with a Certified Sales Professional (CSP) and Certified Marketing Professional (CMP) designation through NAHB.

Woman walking downstairs in heels with purse

2738 Madison Street
Carlsbad, CA 92008
760.434.0094 | Info@DiDioAssoc.com

DiDio & Associates Logo in White
Scroll to Top